FIELD GUIDE · EXACT VARIANT 01

Turn sold out into see you soon.

The exact variant. The right moment. Capture demand for the color, size, and width a shopper wants—then bring them straight back when it returns.

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PRODUCT SPECIMEN · SHOPIFY VARIANT

Synthetic black running shoe used to illustrate an exact Shopify product variant
Black #171917
Wide Fit code: W
7 7.5 8 8.5 9 9.5 10 11 12 13
Unavailable Low stock In stock
Product Drop Capture launch interest before inventory lands. Shoppable availability Compare options and act from the table. Sticky variants Keep the selected item and next action close.

See BackInStockBro in action.

A 77-second tour of restock alerts, Product Drops, shoppable variants, Klaviyo email and SMS, and headless Shopify support.

YouTube loads only when you select Play. Watch on YouTube.

Availability shoppers can use.

The table doesn’t merely report stock. Shoppers can compare color, size, and width, select the exact option they want, and request a notification directly from an out-of-stock cell.

  • In stock
  • 4 or fewer available
  • Out of stock—click to be notified
  • Unavailable
Live BackInStockBro availability table with green, yellow, red, and black inventory states
Verified Development storefront capture · shoppable variant availability

Build the list before the first unit arrives.

For fully unavailable launches, Product Drop mode changes the storefront and notification language without creating a presale. Use a recent-product window or an exact Shopify product tag; normal availability behavior returns automatically when inventory lands.

Product Drop signup with an optional SMS consent choice
Product Drop signup · optional SMS marketing consent
Desktop availability table with an enlarged detail of the selected-variant image, options and purchase action
Desktop storefront capture · selected-variant detail enlarged for clarity

The shopper’s exact pick stays with them.

Keep the selected image, options, availability, and next action visible as shoppers explore a longer product page. The sticky treatment respects the current variant and suppresses itself around cart drawers.

Use Klaviyo for the channels you choose.

Connect the merchant’s Klaviyo account, choose the list that receives explicit marketing consent, and independently enable email or SMS after the matching Back in Stock and Product Drop flows are Live. Until Klaviyo email is ready, BackInStockBro keeps availability email on its own delivery path and does not sync email consent. BackInStockBro never activates a flow for you.

Availability-only requests still work without marketing consent. At notification time, each email resolves to one delivery path, and protected bounce, complaint, unsubscribe, and suppression states are not bypassed.

Read the Klaviyo setup guide
Connections page showing separate Email marketing and SMS marketing statuses and live flow links
Know your next step: review-needed and off channels stay yellow; ready channels show Connected.

Your templates. Room for more.

For marketing-consented shoppers, add a native Klaviyo Product block above the separate unsubscribe footer. Use your catalog to offer relevant recommendations alongside the item they requested.

Klaviyo template editor with product recommendations above the address and unsubscribe footer
Editable template example · recommendations and the compliance footer stay separate.

Set up Klaviyo, step by step.

Connect your account, choose your list, and review email and SMS flows independently. BackInStockBro creates drafts; you review and activate them in Klaviyo.

SMS requires an approved saved sender, explicit shopper consent and a live matching flow. Klaviyo applies its eligibility, suppression and quiet-hours rules. Marketing signup remains optional for availability email.

YouTube loads only when you select Play. Watch on YouTube · Read the setup guide.

Mailchimp email, with a clear setup path.

Connect an audience and sync only explicit email-marketing choices. BackInStockBro can keep sending requested availability emails without a Mailchimp flow. Optional Mailchimp email delivery uses separate Restock and Product Drop flows that you build and activate.

Single and double opt-in follow the audience setting. A pending double opt-in is not marketing permission. Mailchimp SMS is not included.

Read the illustrated setup guide

Theme block or headless build. Same exact-variant contract.

STOREFRONT SDK · PUBLIC PACKAGE const client = createBackInStockBroClient({
  endpoint: "https://public.backinstockbro.app",
  publishableKey
});
await client.prepareNotification({ productId, variantId });

A versioned API and public MIT-licensed storefront SDK are available, with a Hydrogen reference integration. Read the headless integration guide or view the package on npm.

One clear route back.

  1. Choose A shopper selects an unavailable exact variant.
  2. Watch Shopify inventory events establish a safe availability transition.
  3. Return One notification links back to the requested variant.

Plans based on notifications sent.

One accepted email send or Klaviyo notification handoff counts as one notification. Email and SMS together count as two. Marketing signups, rejected sends and duplicate retries do not count. A later bounce or Klaviyo flow skip does not automatically credit usage. Klaviyo delivery fees are separate.

Shopify shows any available trial, its duration, and your eligibility before plan approval. No permanent free plan is planned at launch.

Starter

$9/month

500 notifications sent · $0.02 per additional notification

Growth

$29/month

3,000 notifications sent · $0.01 per additional notification

Scale

$69/month

10,000 notifications sent · $0.005 per additional notification

Wanted email, by design.

Exact-item intent, one-shot notification reservations, signed opt-out routes, bounce and complaint suppression, bounded retries, and merchant-isolated data. Optional marketing-platform choices remain separate, explicit, and unchecked by default.

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